GENDER
This trailer represents girls in many different ways. Viva and Saz mainly represent girls in a positive way, whereas Holli and Amber have a more negative representation. Viva and Saz wear the typical school uniform and wear minimal make-up with their hair mostly natural. However, Holli and Amber tend to mix up their uniform with jackets and loose ties. They also tend to wear more makeup than the other two girls and have their hair differently: Amber has hers down and curly mostly and Holli wears hers up in a bun with a lip piercing. The mise en scene of the girls, especially the clothes, helps to shape our opinion straight away.
Another factor which separates the girls is the diegetic sound. The first diegetic sound we hear is Holli saying "Would you do it with Prince William?', to which Viva responds "Er.. NO!", and the Amber says "Nor would I, he's going well bald.. Although I would get him to buy me loads of amazing handbags". Immediately after the first pieces of dialogue, we separate the group of girls in two. Amber is the stereotypical 'dumb blonde', Holli is the 'chav' and Viva is the sensible one.
RACE
The trailer also portrays race in a very good way. Viva is quite a typical representation of a 16 year old black girl; wants to succeed in her A-Levels, likes spending time with her friends, lives in a reconstituted family and is interested in boys. Saz is also a stereotypical representation of a Punjabi girl; very smart (both intellectually and appearance-wise), follows strict rules, inexperienced with relationship and very serious. Finally, although Holli and Amber are completely different, the fit the stereotypes of typical white British girls; wild, reckless, like to drink, somewhat silly and very pale.
AGE
The 4 girls generally represent age quite positively: they are all in college, would all like to succeed (despite not admitting it to one another), they are all relatively strong and they like to have fun without going completely over the top. Individually they are positive representations too: Viva - would like to succeed in her A-Levels, Amber - is always there for her friends, Saz - very smart and sensible, Holli - looks after her siblings alone.
This TV programme is controlled by the directors and producers and is aimed at 16 - 30 year old females in group D and E of the socio economic scale due to it being aired on BBC3 at around 9pm. The dominant ideology in Some Girls is that friends are very important and will always be there for you when times are hard.
UNSHAVEN ARMPITS ARTICLE
http://www.dailymail.co.uk/femail/article-2600074/Body-hair-natural-NOT-gross-Striking-images-women-unshaven-underarms-protest-conventional-standards-beauty.html
GENDER
This article portrays women in an untypical fashion; although they are still sexualised in the images, they have different features in comparison to the girls we tend to see in the media. The mise-en-scene shows that the women are sexualised through the clothes that they are wearing - in one shot, the woman is in a bath and her breasts can be seen through her top. The poses are quite sexualised but some are rather lighthearted and fun, for example, some of the women are holding their hair up and pulling funny faces. Overall this gives quite a positive representation of women as they are breaking free from the typical look of most women, and fully embracing their natural beauty.
RACE and AGE
This article is based mainly on British women in their twenties so there is quite a positive representation of young British women, for embracing their natural beauty. However, many of the women are sexualised greatly and their body language suggests that they are sexually available. For many people, this objectification is seen as a negative thing, so this could mean young British people are being represented negatively.
It is hard to tell whether this gives a positive or negative representation of women due to different people having different opinions. Some would see unshaved armpits as a positive thing whereas some would see it as disturbing and unnatural.
This article was constructed by its writer, and it's aimed at people aged 25-50. Although the Daily Mail in general is aimed at both men and women, this article would probably be more appealing to women (it is placed in the 'Femail' section of the website) in groups C1 and D of the socioeconomic scale. The dominant ideology is that natural beauty is the way forward
THE INTOUCHABLES
GENDER
This trailer gives a positive representation of males overall, through the balance of comedy and seriousness. Driss is the stereotypical chav to start off with. He smokes marijuana, wears tracksuits and is on benefits. However this all changes when physically handicapped Phillipe employs him. Phillipe is the stereotypical posh man, despite his unfortunate condition - he lives in a big house with lots of paintings and classical music playing, he wears suits and has lots of people to help him. When Driss becomes Phillipe's personal carer we see a completely different side to him; he gives Phillipe what he wants - no pity. Although he still has his 'chavvy' side of smoking marijuana, stealing and starting fights, as a person his attitude changes and he becomes more empathetic. Although Phillipe is very reliant on Driss, he does as much as he can and wants to help Driss just like Driss is helping him. Overall, there is a positive representation of men through the attitudes and the way they treat each other.
RACE
At the beginning of the trailer, Driss gives a negative representation of Senegalese people as he is claiming benefits and doesn't really care about actually having a job, however, when he is employed by Phillipe he changes almost entirely and begins to give a better representation of Senegalese people. Phillipe gives a mainly positive representation of French people. Although he seems quite snobby and 'stuck-up' he does not care for pity, he just wants someone to treat him like he is normal. The way he is regarding his disability shows that he is a real person with real emotions. Overall, in the end they both give good representations of their race
AGE
Driss gives the stereotypical representation of young people at the beginning of the film as he is smoking, hanging about on the streets, and living off his parents however his attitude changes and he stops being a 'street guy'. When his character changes, we begin to like him more and feel more positively about young people. It's similar to when a young person walks an older person across the road.. But this requires much more patience and commitment. Phillipe also gives the stereotypical representation of old people - he is dependent on others, likes to keep himself to himself, and very wise. Some of these factors may be due to his disability but I believe that even if he was not paralysed, the majority of these would be the same.
This trailer is constructed by the directors and producers and is aimed mainly at French people aged 16-50 due to the ages of characters involved. It is suitable for people in all areas of the socioeconomic scale due to Driss being 'poor' and Phillipe being 'rich', this means people of all classes could relate and may be interested. The ideology in this is that we shouldn't be prejudiced, we should accept disabilities and let friendship get us through the bad times.
TEEN VOGUE
GENDER and AGE
This edition of Teen Vogue gives quite a positive representation of young girls, as AnnaSophia Robb looks quite natural and does not conform to the usual standards of being sexualised or domesticated. She looks fun and like a good role model thanks to the clothes, hair and makeup. The main cover line which relates to her talks about her being a TV star - this is a good representation of a young female as it shows that she is doing something with her life rather than being the stereotypical teenager. However, this magazine cover portrays negative ideologies that appearance is all that matters and boys should be interested in you, by using phrases such as 'cool beauty', 'crushing hard' and 'what to wear'.
This magazine is constructed by the writers and editors and is aimed at girls aged 13-19 in any socioeconomic scale.
