Analyse Print Based Media

MAGAZINE

• Target Audience: girls, 5-13 years old, probably come from C1 and below backgrounds.
• Preferred Reading - target audience, people who are interested in Taylor Swift
• Oppositional Reading - old people who don't know who any of the people are, boys
• Negotiated Reading - parents of readers, teens who know a bit about the people
• This edition of Girl Talk magazine uses a lot of pink which is often linked to young girls and femininity as a whole. 
• The font is fun and would appeal to a young female audience as it features hearts and slang words. 
• The tagline of the magazine is "it's a girl thing!" which again, would suggest that it is aimed at girls. 
• The main images is a picture of singer Taylor Swift who is quite a good role model. She looks completely natural; she is wearing little make-up, has her hair in a natural style and doesn't have fake nails on. Her facial expression is shocked/surprise and she has her hand on her chest, as if to say "what.. me?!". 
• The main cover line would appeal to young people as it uses colloquial language, 'LOLZ', colloquial language is said to be more of a young persons thing. 
• There are a few images of Minions from children's film, Despicable Me, which young children would be drawn to if they have seen the film. 
• There is a small image in the bottom left corner of two girls in the same dress, but wearing it in different styles. This promotes the ideology that how you look is important.
• The Mode of Address is informal, friendly in particular as it talks to the audience personally. You can also work out the mode of address from the colours, fonts and language - they are all fun, simple and engaging.
• Uses and Gratifications: information, entertainment, personal identity

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PRINT ADVERTISEMENT

• Target Audience: girls, 13-25, groups C1 and below of socioeconomic scale, people interested in Zac Efron, those who have problems with their skin. 
• Preferred Reading: target audience, Zac Efron fans, people with skin problems
• Oppositional Reading: older people, people who don't know who Zac Efron is, people who do not need skin treatment
• Negotiated Reading: boys who also have skin troubles, people who know someone with bad skin
• The use of pinks suggest that this advert is aimed at girls as pink is a stereotypical feminine colour
• The fonts are fun and show adolescence as they are not plain and aren't always clear. 
• The background is dark blue and pink fusing together and fading out - this is similar to the nights sky, and this links well to the whole advert itself as it's about an overnight treatment.
• The font is in a thought bubble which are often associated with dreaming; this again links to the idea of an over night treatment. It even says "works while you dream"
• There are stars and a moon on the background which again link to the night time theme
• The advert itself follows a similar style to the actual treatment, as that also has pinks and blues on the bottle/box, and stars and moons. 
• The writing takes up more space on the advertisement than any other element, as it is the main enigma code. If this was seen on a bus shelter in a street, a girl might see it and want to find out more.
• The mode of address is friendly as it addresses the audience. The use of the word "you" makes it more personal and speaks to the audience on a one-to-one level.
• Uses and Gratifications: information, personal identity

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FILM POSTER

• Target Audience: men and women, 15-30, C1 and below of socioeconomic scale, fans of Zac Efron and other actors.
• Preferred Reading: target audience, people who can relate, people who like comedy films, people who like any of the actors
• Oppositional Reading: older people, people who aren't interested in comedy films, people who don't know any of the actors
• Negotiated Reading: people slightly above/below aforementioned age group, people who know about any actors, people who are interested in comedy
• Use of word 'Battle' suggests that there will be a fight; the way they are standing suggests that it is those on the left versus theses on the right.
• The family on the left are wearing typical young parent clothes, they have their baby with them and are standing as a unit.
• The boy on the left is wearing the latest shoes, has fashionable clothes on and is holding a red paper cup - these are often related to alcohol in American films, he is standing tall with his head in the air as if he is the boss. His arms are bent and pushed back slightly, so he looks like he is ready for a fight.
• The poster is set in the scene of a garden, as there is a fence behind them and they are standing on some grass - this links to the idea of them being neighbours. 
• The fact that is says " in cinemas this may " in quite big writing suggests that it will be a popular film, and it is important for people to remember the name
• The word " bad " is written in bold which suggests that they are very bad, and are more than just neighbours.
• There is a small reference to Facebook at the bottom of the poster which suggests that it is aimed at younger people.
• The mode of address is informal due to the mise-en-scene and the language used
• Uses and Gratifications: entertainment, information, social integration

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Audience Theories

DEREK - SERIES 2, EPISODE 2

• Target Audience: men and women, 18-40, group C1, D and E of socioeconomic scale, British people.
• Preferred Reading: people who work at a care home or know someone that does. People who have relatives in a care home. Fans of Ricky Gervais.
• Negotiated Reading: people who have a general knowledge of care homes, people either side of the aforementioned age group
• Oppositional Reading: people who know nothing about care homes, and aren't interested in finding out. Older people, as they may find it offensive.
• Uses and Gratifications: Entertainment - escapism, relaxing, filling time. Social Integration - gaining insight into circumstances of others, finding a basis for conversation and social interaction.
• Mode of Address: Familiar and Objective: it is familiar as the character often address the audience, but it is objective as it is displayed in the form of a documentary. 

ARTICLE IN DAILY MAIL

• Target Audience: men and women, 18-40, group D and E of socioeconomic scale
• Preferred Reading: fans of Tyger Drew-Honey, people who are interested in the lives of modern teenagers
• Negotiated Reading: people who know of Tyger Drew-Honey, younger people
• Opposed Reading: people who have never heard of Tyger Drew-Honey, older people, people who aren't interested in this.
• Uses and Gratifications: Information - satisfying curiosity and general interest, finding out about relevant events. Social Integration - gaining insight into circumstances of others.
• Mode of Address: Authoritative - the audiences takes the role of a learner as they are learning about this celebrity. However, the article is based on quite a casual matter, so it could be seen as being informal, too. 

KERRANG MAGAZINE

• Target Audience: 16 - 30, men and women (probably more men), group C2, D, E of socioeconomic scale 
• Preferred Reading: fans of Green Day, people who are interested in alternative music
• Negotiated Reading: people who know of Green Day or are interested in similar music which could be found in the magazine
• Opposed Reading: people who know nothing about Green Day or any of the other artists involved, young people, old people.
• Uses and Gratifications: Information - satisfying curiosity and general interest, finding out about relevant events.