Audience Theories

DEREK - SERIES 2, EPISODE 2

• Target Audience: men and women, 18-40, group C1, D and E of socioeconomic scale, British people.
• Preferred Reading: people who work at a care home or know someone that does. People who have relatives in a care home. Fans of Ricky Gervais.
• Negotiated Reading: people who have a general knowledge of care homes, people either side of the aforementioned age group
• Oppositional Reading: people who know nothing about care homes, and aren't interested in finding out. Older people, as they may find it offensive.
• Uses and Gratifications: Entertainment - escapism, relaxing, filling time. Social Integration - gaining insight into circumstances of others, finding a basis for conversation and social interaction.
• Mode of Address: Familiar and Objective: it is familiar as the character often address the audience, but it is objective as it is displayed in the form of a documentary. 

ARTICLE IN DAILY MAIL

• Target Audience: men and women, 18-40, group D and E of socioeconomic scale
• Preferred Reading: fans of Tyger Drew-Honey, people who are interested in the lives of modern teenagers
• Negotiated Reading: people who know of Tyger Drew-Honey, younger people
• Opposed Reading: people who have never heard of Tyger Drew-Honey, older people, people who aren't interested in this.
• Uses and Gratifications: Information - satisfying curiosity and general interest, finding out about relevant events. Social Integration - gaining insight into circumstances of others.
• Mode of Address: Authoritative - the audiences takes the role of a learner as they are learning about this celebrity. However, the article is based on quite a casual matter, so it could be seen as being informal, too. 

KERRANG MAGAZINE

• Target Audience: 16 - 30, men and women (probably more men), group C2, D, E of socioeconomic scale 
• Preferred Reading: fans of Green Day, people who are interested in alternative music
• Negotiated Reading: people who know of Green Day or are interested in similar music which could be found in the magazine
• Opposed Reading: people who know nothing about Green Day or any of the other artists involved, young people, old people.
• Uses and Gratifications: Information - satisfying curiosity and general interest, finding out about relevant events.